Unlike typical lead generation methods, which would require enrollment to download and install white documents or analyst reports, Oracle makes the web links to these products openly available-just click to quickly open the PDFs. Oracle weighs the brand marketing opportunity of dispersing that material as more valuable than leads. Obviously, it can still track the “micro conversions” of each of these downloads. That is very likely their main efficiency metric on this web page, and I expect it’s executing well.
For list building, Oracle supplies a collection of premium calls-to-action on the best column of the page: a webcast center, and on the internet forum, and a big information top in major cities-all needing enrollment as well as an offer to talk with Oracle on the phone. The oracle fusion financials training is plainly wagering that if you like the complimentary material on the main part of the web page, you’ll become all set for these premium web content alternatives that transform you formally into a lead. If you finish up being pulled right into an additional supplier’s lead equipment prior to returning, that may not take place on your initial browse through which is a danger.
The Landing Web Page
With good content, I think this content-first approach is worth the risk as well as can be highly reliable at this very early stage of possibility expedition. My only beef with this touchdown page is that it doesn’t do an excellent task of maintaining a “message suit” with the ad. With such a huge collection of educational products therefore several products offered as appropriate to big data, the “streamline” promise does not feel well resolved. This could be easily solved by tweaking the advertisement duplicate too much more accurately show the “everything you wished to know about large information” nature of the landing web page.